Purple shampoos cancel out yellow, orange, and brassy tones in your hair to keep it looking bright and fresh. Ideal for all shades of blonde or highlighted blonde hair, use it three times per week for balanced, refreshed, non-brassy blonde. Purple Shampoo for Blonde Hair – Award Winning, Purple Toning Blonde Shampoo Instantly Brightens & Washes Away Brassy Yellow Tones on Blonde, Silver, Grey Hair – 8oz - KICK 4.5 out of 5 stars 2,509 Kérastase Blond Absolu Bain Ultra-Violet Purple Shampoo. If you’re a total ash blonde addict, you’re going to want to make sure there’s not a brassy strand in sight between touch-up appointments. Here, one stylist shares how toning shampoos can be helpful for all hair colors looking to … That’s why we recommend adding Kérastase Blond Absolu Bain Ultra-Violet Purple Shampoo to your hair … Speaking of toning shampoos, here’s another fab option you can get at the drugstore. Here are the 23 best, from Nexxus to Oribe. Purple shampoo has pretty much become a staple for blondes who invest in cool-toned hues. (Plus, at this price point, you won’t feel bad about using it daily.) If you use it at home, saturate damp hair with the formula, let it sit under a shower cap for 20 minutes, and then squeeze the product out before rinsing hair and washing with shampoo and …