Seen as the opposite of transformational leadership, this style lacks a lot of the vision, charisma and motivational aspects of leadership and feels more like.. “We want diversity of thought,” he said in a recent interview with Businessweek. It has been observed that Cook is a transactional leader because he is just adding new features to develop the transformational leader. Even though Cook is not the visionary that Jobs was, his leadership at Apple (NASDAQ: AAPL) has been far more impressive than that of his illustrious predecessor. Tim Cook, as a leader of a company that is founded on innovation, understands he needs thinkers who can offer a different insight. Here's Why Tim Cook Is a Better Leader Than Steve Jobs Was, According to an Apple Expert Author and Cult of Mac editor Leander Kahney says Cook is … Deploying it in non-transactional environments would be asking for trouble though. Tim Cook is the man behind the company with the world's largest market capitalization -- more than $930 billion as of May 2018. He is reminding us that a leader's legacy is built on the simple and powerful influence of … Tim Cook--unlike his predecessor, Steve Jobs--famously doesn't crave the spotlight. Tim Cook reminds us all that every step, every action, every word a leader speaks will have influence. Apple CEO Tim Cook is proving himself to be a far better leader and business executive than Steve Jobs. As a business leader, I can see how transactional leadership has a good fit in the right areas. So his most recent interview with Businessweek, which appears as … Apple's achievement over the last few decades has been due to Tim Cook's internal changes. “We want diversity Cook is one leader that every entrepreneur and executive should pay attention to, because […] This piece is part of this week’s On Leadership roundtable exploring Tim Cook’s succession of Steve Jobs as CEO of Apple, and how to follow in the footsteps of an icon.