This is why the other soft skills – lifelong learning, thought leadership, project management, and communication – are so important. In looking for soft skills, companies are focusing on candidates with emotional intelligence. While certifications, education, and training look great on a resume, a focus on the soft skills topics and areas are also an important way to differentiate you from the rest of the pack.. 28 May 09:00 by Adam Pyle In order to make it in marketing, it is key to make sure you have the fundamental skills to set you up for success. Marketing is increasingly important for … Soft Skills Make You Stronger. Even just a few of these soft skills … While hard skills are usually very specific to a person’s role in their company, the top soft skills … Here are the most in-demand hard and soft marketing skills that brands hire for. Learning the techniques and strategies for being a great salesperson is only half of the equation. Simply put, hard skills are structured and systematic. Soft skills like people skills, drive, and confidence can't be taught, but they can be developed. Soft skills for marketing. Hard Versus Soft: Understand the Difference. Given the ever-increasing growth of digital media; there is a constant demand for skilled digital marketing professionals. As did a handful of other skills — affiliate marketing, sales, and video production — central to sales and marketing. Here are a few soft skills you need to drive your digital marketing … Whether you’re looking to consult with a Marketing Technologist in your area, or in search of a full-time hire for your marketing …